Illustrated portrait of Riya Mittal, founder of Throughline Co.

Throughline Co.

Stop shouting to nobody. Start speaking to somebody.

Most brands do not have a logo problem. They have a story problem. We find yours, build it into everything, and train your team to run it within six months.

Every brand has a throughline. We find yours.

Most brands do not have a logo problem. They have a story problem. Pick the one that sounds like you.

We often work with women-, Black-, LGBTQ+- and veteran-owned founders, and with nonprofits that have a real reason to exist. What we mean by purpose-driven

Josh Harris Media homepage: The sales call before the sales call.A.R. Morris prototype homepage: Every great piece begins with a decision.Sañjay Mohan Mittal author site opening on a havan fire.White Ash Glass Studio homepage with a forest path to the studio.

B2B

Josh Harris Media

We repositioned Josh from selling video to selling sales velocity, then built the brand book, the website and two AI sales tools. Live in 10 days.

Read the case study

Strategy only works if someone actually uses it.

We build the strategy, we implement it, and then we train your team to run it.

Services and pricing →

  1. DiscoveryWe find the story you have not told yet.
  2. DiagnosisWe pinpoint what is actually broken.
  3. ExecutionOrganic first, so we learn what works before you spend.
  4. MeasureWe track real outcomes, then hand your team the keys.

What we do: brand strategy, audience growth, storytelling and content, LinkedIn strategy, online and offline marketing, website design and build, and SEO.

I was asked to leave school because I couldn't read the way they taught.

In 2019 I was diagnosed with dyslexia. I was 21.

So I went to Georgetown, built an AI reading tool for kids who learn the way I do, won a pitch competition and piloted it in real classrooms. The Dyslex-Aid story

Now I help businesses find the story they have been sitting on.

Riya Mittal, FounderAs featured in Georgetown University CCT, Disability Pride Month.

Riya Mittal at a Georgetown University event
In their words

Websites we have built

Live now. Click a panel to see the next site, then click its name to visit it.

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Ready to find the story your market is missing?

Thirty minutes, no pitch, no prep. Tell us where your story is stuck.